For over a decade, Shub (formerly known as DJ Shub) has been at the forefront of amovement that reshaped the landscape of Indigenous electronic music. A trailblazerwhocoined the powwow-step genre and a former member of the JUNO-winning A TribeCalled Red, Shub has spent years blending the ancient rhythms of powwow music withthe pulse of modern beats, scratching, and bass-heavy production.With a new nameand vision, Shub has stepped beyond the DJ booth, emerging as a composer,storyteller, and artist dedicated to expanding the read of Indigenous music on a globalscale.WithHeritage, a two-part body of work and the most ambitious project of his career,Shub is making a statement not just about where he’s been, but about whereIndigenous music is headed. Whether through groundbreaking new music, creativecollaborations, or advocating for the identity of his community, Shub’s presence in theindustry is a force of innovation, culture, and identity.“Heritageis about bridginggenerations,” Shub explains.“It’s about taking what our ancestors passed down andmaking sure it continues to evolve. Our culture isn’t stuck in the past,it’salive, it’spowerful, and it belongs on the biggest stages in the world.”
